The Importance of Reporting in Direct Marketing Campaigns We’ve said this before, and we’ll probably say it again, but let us reiterate: 70% of the success of a direct marketing campaign is [...]
In just six weeks we’re going to be entering the final quarter of 2017. Crazy, isn’t it? This year, avoid the fourth quarter rush before “silly season” kicks off by putting plans in place [...]
Retention In Direct Marketing Campaigns Running a direct marketing campaign without paying attention to retention is like filling up a bucket with a hole in the bottom. You keep filling the top [...]
Data analytics is the cornerstone of a successful direct marketing campaign. Without correctly sourced and profiled data, there’s almost no point in contacting your potential customers. That [...]
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