ODDS – Press Release

 In Uncategorized
COLLECTIVE DYNAMICS SCORES WITH NEW ODDS DATA SCORING MODEL

Collective
Dynamics Administration, a leader in the direct marketing of simple
insurance products and administration, is proud to announce the
launch of their new data scoring tool – ODDS.
Shani
Plantema, the Managing Director of Collective Dynamics said, “The
Optimum Dynamic Data Scoring (ODDS) model, has now been tried and
tested over the past two years and it has delivered phenomenal
results for both our underwriters and database owners.”
So,
what is ODDS? ODDS
is a unique data scoring model that will indicate the probability of
a client buying an insurance product and, more importantly, continue
paying for it.

The
ODDS tool systematically analyses the data provided and scores it
against a decade of premium collections, key sales ratios and
business intelligence. The technology and IP used in ODDS allows us
to maximise our clients’ data and increase their profitability.
The
key success of ODDS is that it allows CDA to develop strategic direct
marketing campaigns using the information and analytical outcomes
provided by this tool. The magic of ODDS is that it combines the
scored data and allows CDA the opportunity to maximise this data and
deliver on the desired return on investments for both its
underwriters and database owners.
CDA
has managed to generate 24,000 policies over the past two years from
data that has been scored through ODDS. This data consisted of
cancelled and lapsed policies, which were regarded as poor data that
should not be marketed to.
ODDS
has allowed CDA to propel its clients’ profitability to a place
where its competitors wouldn’t have bothered to look.
If
you want to turn the ODDS in your favour, make sure that you visit
www.maxmyodds.com

or
contact Alex Devezas on 011 993 6600.

CDA
creates solutions for your direct marketing challenges, but more
importantly, they do so using predictable and consistent results.
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